Media consumption is soaring in these times, with more people cooped up inside and spending more time online. This is why businesses are shifting to e-Commerce. Advertising and marketing campaigns are also doubling down on digital. But there has also been a rise in disinformation, or fake news. Just like black hat SEO techniques but geared towards the “human/social search engine algorithm.” And like its counterpart, it has grown prevalent. That is why it is crucial to get an understanding of the phenomenon and its consequences. Anyone dealing with SEO must have an awareness of black hat techniques. Similarly, understanding fake news and why it must be avoided should be one of the responsibilities of content creation.