WHAT IS A MARKET PRODUCT GRID?
A market product grid, also known as an Ansoff Matrix or a product-market expansion grid, is a tool that businesses use to develop a growth strategy by considering new and existing markets, new and existing products, and the risks of each possible relationship. The market product grid divides strategic outcomes by four major categories:- Market penetration: a business creates growth by bringing its current products to existing markets
- Market development: a business creates growth by bringing its current products to new markets.
- Product development: a business creates growth by bringing new products into existing markets.
- Diversification: a business tries to create growth by bringing new products to new markets.
- Distributing to a new geographical area;
- Implementing new pricing to attract a new customer set;
- Or, developing new distribution channels.
WHAT GROWTH STRATEGY IS RIGHT FOR YOUR BUSINESS?
A product market grid can help you answer this question. But, strategic leaders must factor in costs, risk, and their type of product or customer. A manufacturing or distribution partner can help alleviate some of the burden of expanding into a new market. Mature businesses will have different risk tolerances than a startup, and depending on your industry, it can be hard to find a place that isn’t already fiercely competitive. Do your market research to learn more. This article originally appeared on: https://gembah.com/what-is-a-market-product-grid/cla for weight loss 2015, lean protein weight loss program, diet pills canada over the counter, optimal weight loss per week, miranda lambert weight loss diet, diets list for weight loss, sota weight loss costs, trash bag suit, my appetite is out of control, weight loss spa washington state, best weight loss pills supplements, picnic food recipes keto, mango benefits weight loss, will i lose weight on a water exercise 3 times a week, how to stop taking topamax for weight loss, millington weight loss center, jerrold nadler weight loss, the best greek yogurt for weight loss, best fat burner diet pills, natural diet pills for teens boys, kristen snow, can i eat too little to lose weight, does sauna suits work, why does pcos prevent weight loss, adderal for weight loss, best ways to suppress appetite, diet tapeworm pills history, keto crostini recipes, keto air fryer recipes cauliflower, what should you eat when your on a diet, 5 2 weight loss results, fat lipozene doctor, america ferrera how she lose weight, weight loss set point theory, what should my first weeks goals be for weight loss, lose weight portion control, appetite suppressant black capsules, keto diet recipes for breakfast, diet to put on weight, keto cookies recipes peanut butter, how to lose weight when injured and cant exercise,