With lockdown, non-essential businesses either switch to work-at-home setups, pivot to eCommerce and delivery or pickup services, or close their operations for the duration of the crisis. But even then, businesses can still maintain brand recognition, strengthen ties with customers, raise awareness and even do their part and pitch in for the community. This can be done through social media, online marketing, apps and other methods. So being in quarantine does not have to be a totally unproductive time.
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