On the Responsibilities of Content Creation in an Age of Fake News

Media consumption is soaring in these times, with more people cooped up inside and spending more time online. This is why businesses are shifting to e-Commerce. Advertising and marketing campaigns are also doubling down on digital. But there has also been a rise in disinformation, or fake news. Just like black hat SEO techniques but geared towards the “human/social search engine algorithm.”
And like its counterpart, it has grown prevalent. That is why it is crucial to get an understanding of the phenomenon and its consequences. Anyone dealing with SEO must have an awareness of black hat techniques. Similarly, understanding fake news and why it must be avoided should be one of the responsibilities of content creation.
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Digital Ads, Online Marketing, Set to Outpace Traditional Media

It’s a good time for businesses to shift to online marketing and get the right Virtual Assistants for the job because traditional media and advertising’s days might be numbered. Digital advertising will eclipse old media for the first time, or so predictions say. Platforms like Google, Facebook and Alibaba are set to overtake their traditional counterparts in a paradigm-shift that has been accelerated by the coronavirus crisis. It’s a time of disruption and enterprises need to adapt, stat!   
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