Local SEO for Small Businesses Made Simple: How It Works and Why You Need It

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Before the age of the internet, only big corporations had access to large-scale advertising and brand recognition. It was only companies like Coca-Cola, Nike, and Adidas who were making a name for themselves. Thanks to their bottomless marketing and advertising budgets. Small businesses on the other hand could not compete head-to-head with these large corporations. Advertising alone could suck out their budget. However, everything changed when the Internet was born. The new era of digital marketing leveled the playing field for all businesses regardless of size. But this also means that you will be competing with hundreds of other businesses similar to yours in the same vicinity. So how do you outrank them on Google search? The answer is local SEO or local search engine optimization. (more…)

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