The COVID-19 pandemic imposes constraints on businesses. Measures such as social distancing, lockdowns and quarantines have been enacted to try and diminish its spread and flatten the curve. On our end, VBN proactively shifted to a work-from-home setup for all its Virtual Assistants. Still, life must go on. Businesses – like grocery stores, restaurant takeout and delivery services – are still continuing operations while minimizing the risk of infection. Bottom lines will take a hit, there’s no way going around it. But social media ads can help these companies during the pandemic, especially since customers will now be staying home, scrolling through their smartphone screens for hours. If anything, it’s time to take your social media game up a notch. So here are a few ways to leverage social media ads for your business as operations shift in light of the pandemic: