Detailing your plan to the team? Making a pitch to potential partners or investors? Then you better get their attention with engaging PowerPoint presentations – and keep it! Communication is key, and when you are using PowerPoint you are doing so on two levels: verbal and visual. Both aspects need to be done well, as they need to mesh well with each other in order to convey information effectively and maintain audience interest. This applies whether you are making sure that your instructions are understood and implemented well, or convincing listeners of your points. Thankfully, this isn’t a complicated process and the following tips will really help in improving the slide-making and delivery processes while avoiding common errors:
Know Your AudienceWhat are your audience’s priorities? Not all of them will be the same, so it helps to target your presentation to the specific people who are listening. If it’s for a numbers-oriented crowds then better get your pie and flow charts ready. On the other hand, you don’t want to cram industry-specific jargon to those who aren’t experts on the subject. Whereas if you’re talking to specialists in the same field as yourself, then feel free to talk shop and crack in-jokes.
Keep the Slides CleanYour slides should be short and simple. Canva creator Guy Kawasaki has his 10/20/30 rule for PowerPoint. In short, ideal presentations should have:
- 10 slides
- Go on for no longer than 20minutes
- And use fonts no smaller than 30 points